--- title: Download The Proactive Broadband Playbook from ADB description: Download the playbook to learn how preventive service assurance works and how it can help broadband operators tackle costs, churn and sustainability --- ![1](https://go.adbglobal.com/hs-fs/hubfs/1.jpg?width=2000&height=600&name=1.jpg "1") ## The Proactive Broadband Playbook ### **Three ways preventive service assurance helps operators tackle costs, churn and sustainability** Broadband operators are under pressure to deliver better in-home connectivity while controlling support costs, improving customer satisfaction, and meeting sustainability targets. Reactive service assurance is no longer enough to achieve these goals. By the time a customer calls, the experience has already failed, the support cost has already been incurred, and the opportunity to prevent the issue may have passed. The damage has been done. **Proactive Assurance: Now Practical at Scale** This short playbook explains why preventive service assurance is now becoming practical at scale, thanks to better telemetry, standard interfaces, AI-assisted automation, and platforms designed to work alongside existing OSS/BSS systems and installed CPE estates. Complete the form below to get the guide and learn how operators can: - Reduce avoidable support calls, escalations and truck rolls - Add aImprove subscriber experience by addressing in-home issues earlier - Support self-care and give agents clearer context when intervention is needed - Extend the value of existing and legacy CPE deployments - Connect smarter broadband operations with sustainability and ESG goals ![2](https://go.adbglobal.com/hubfs/2.jpg "2") ## Download The Proactive Broadband Playbook  [![adb_fullcolour_rgb](https://go.adbglobal.com/hs-fs/hubfs/adb_fullcolour_rgb.png?width=2011&height=973&name=adb_fullcolour_rgb.png "adb_fullcolour_rgb")](http://www.adbglobal.com)   **ADB SA** Route de Lausanne 319 CH-1293 Bellevue Switzerland +41-22-799-0799 [info@adbglobal.com](mailto:info@adbglobal.com)   [Privacy Policy](https://www.adbglobal.com/privacy-policy/) © 2026. All rights reserved.